would it be cool for Ferrari to re-launch the Dino range, but aimed at the Lotus Exige, a flyweight car fast with the hammer down off the mark but with a comparatively small top speed 120-130 mph, but is amazing on corners and has ferrari styling? i would keep the stallion badge but have a yellow horse on a black background and based the body style loosely on the original Dinos, maybe 70's style :)
like some Ferrari's limit the color to red and special order black, perhaps it would make the Dino range specialer to limit the colours to Black and special order Yellow.
Dino could be a sub-brand of Ferrari, like Squire is to Fender in the guitar market :)
budget conscious but still designed to do a job well at that price, deigning all the perks but delivering some, and those perks are of the highest quality. the highest quality handling and immediate acceleration, but deigning a high top speed, inspiring respect for both brands. not just a budget ferrari, but a brand that gives a unique experience, a light car with italian styling. Ariel, Caterham, Lotus, in Britain what a niche :) for £30k we can experience the history of Rally versus F1 in these cars, I wonder if we could get a dog fight with the Italians? they seem the closest with Ferrari, but they are not £30k so... could they make a Dino for £30k to compete?
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